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The real cost of American-made swimwear.

The real cost of American-made swimwear.

Mel here, with some real talk about the price of Beefcake swimsuits. Honestly, I would love to make these swimsuits within the price range for every single person who wants one. My intention for Beefcake Swimwear has never been to start a luxury brand: I want to provide high-quality, American-made swimsuits that are also affordable.  I have also learned an ugly truth: our idea of "affordable" clothing is full of costs that we as consumers are not paying, but someone pays. We usually just don't hear about it. When I began researching how to set retail prices, I discovered that very few companies will admit how much it...

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How are Beefcake swimsuits made?

How are Beefcake swimsuits made?

Beefcake Swimwear swimsuits are made in the USA! Specifically in Portland, Oregon, at a woman-owned manufacturer. We use a technique called sublimation printing, which means the inks turn into gas under the influence of heat and combines with the material. The color will never fade or crack, even after multiple washings. Every swimsuit is individually printed on white polyester (if you ever had paper dolls, it looks a little like their clothes). After being printed, each piece of the suit is cut out: the front, the back, and the crotch. These get sewn together, with binding added around the arms and neckline and a...

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Meet the founder!

Meet the founder!

Hi! My name is Mel and I'm the founder of Beefcake Swimwear.  I had the idea for Beefcake a couple years ago when I invited a friend of mine to the beach and she said she didn’t have a swimsuit. She dressed very masculine, but she didn’t like wearing board shorts and a rash guard. “What I really want,” she told me, “Is one of those old-fashioned swimsuits, like from the 1920s.” This got me thinking. The first time I made a swimsuit, I was five years old. I desperately wanted a pink bikini, but my mom and grandma said bikinis...

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Heart enamel pins!

Heart enamel pins!

Introducing one of two enamel pins that will be part of the kickstarter rewards for Beefcake Swimwear! We based this custom design on vintage tattoos and had a local company, Ways & Means, create these proofs.

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Two dreamy androgynous swimsuit designs...

Two dreamy androgynous swimsuit designs...

  The first two Beefcake swimsuit designs are ready! Our American manufacturer is sublimating (a.k.a. printing) custom fabric and sewing the final prototypes as we speak. These suits may look like the 1920s, but they'll feel and perform like the 21st century. We're getting all our social media accounts up and running, and planning rewards for our kickstarter campaign in March. Stay tuned, Beefcakes.

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